National DNA Day sales event. Get up to




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National DNA Day sales event. Get up to




Where in the World is Wisdom?

illustration of Earth with a location pin
illustration of Earth with a location pin

We’re conducting the largest veterinary genetic research study ever.

All around the world, we are taking a closer look at the diversity of different breeds and researching under-represented pet populations. All this research powers our breed database which brings even better insights for our pet parents and gets us one step closer to the next big discovery in pet health.

A woman swabs a brown dog with a DNA swab

Image courtesy of Hannah Shaw

Explore a few of our global research projects.

So far, we’ve tested 4M+ pets in 50+ countries. But we’re just getting started. In the last year, our R&D team worked on over 40 research projects across the globe.

Two black puppies playing

Costa Rica

We’re researching random-bred native dogs in partnership with Animal Love Costa Rica to add samples to our reference database. These insights can be particularly useful for US dog parents, as many of these pups end up stateside.

Tabby cat with green eyes staring at camera


We’re researching African random-bred or free-roaming native cats and dogs in partnership with KSPCA and Nairobi Feline Sanctuary to take a closer look at the regional differences in their DNA.

Black dog looks at camera


We’re studying the four recognized native breeds of Vietnam in partnership with Phu Quoc Ridgeback Association. Once we better understand them, we can add them to our comprehensive breed reference library.

Long haired tabby cat sitting on a fence


We’re researching Icelandic random-breed cats with Icelandic Cat Protection Society (Kattholt) to get more insight into the regional differences of our domestic companions. Our research here may also help us trace the origins of domestic cats as a species.

Looking Closer at Himalayan Mountain Dogs.

We’re DNA testing traditional livestock guardian dogs in the Himalayas to see if they can be characterized as one breed. 

Himalayan Mountain Dog. A large grey and brown dog.

Image courtesy of Himalayan Mountain Dog Club International

Teaming up with fellow pet lovers.

We teamed up with @keepingfinn and @kittenxlady to get their help with a few of our international research projects. Here’s a peek from their POV.

A man swabs a mixed breed dog while a woman holds it

Henry Friedman, @keepingfinn

Henry Friedman of @keepingfinn traveled to Baja, Mexico with rescue group Los Adoptables to help us research Mexican random-bred native dogs. By adding these samples to our reference database we will be able to better represent and promote the native pet populations of Mexico.

A woman swabs a small brown dog

Hannah Shaw, @kittenxlady

Hannah Shaw of @kittenxlady traveled to Tanzania to help with our research of African random-bred and free roaming native cats and dogs. In partnership with Every Living Thing, ZAASO and Mama Paka we tested local populations of domestic dogs and cats so that we can research these underepresented genetic populations.

Breeds vs landraces: What’s the difference?

Landrace dogs have more variety in their appearance than standardized dog breeds. They’re also connected to a specific region (think: Dingoes, Scotch Collies, and Basenjis). Want the full 101?

Tan color dog on the beach

The story behind street cats and dogs.

These free-roaming animals tend to live in cities, towns, or forested areas with plentiful resources. They share many basic traits with pet dogs and cats, but they primarily lead independent lives outdoors. Here are a few you might meet in different parts of the world.

Mongolian street dog

Mongolian Street Dog

Experts believe Mongolian dogs are one of the earliest descendants of gray wolves.

Indian Street Cat

Indian Street Cat

These cats are sometimes referred to as “Billi” cats.

Mexican Street Dog

Mexican Street Dog

An estimated 70% of the dogs in Mexico live on the street.

Egyptian Street Cat

Egyptian Street Cat

Some people believe the ancestors of cats that lived with pharaohs still roam Egyptian streets.

Costa Rican Street Dog

Costa Rican Street Dog

More than one million street dogs live in Costa Rica.

Ghanian Street Dog

Ghanian Street Dog

These dogs are sometimes referred to as “Avuvi” in their community.

One community for the good of petkind.

Be a part of the largest veterinary genetic research study ever. Every single test powers our scientific research to help all pets. Which means, when you get a Wisdom Panel DNA kit, you help your pet and 134.999 million more.