Use discount codes BLACKFRI30 for $30 off Wisdom Panel™ Essential and BLACKFRI40 for $40 off Wisdom Panel™ Premium!

There’s no dog like yours.

Plan better, care smarter, and love longer with the world's leading dog DNA test.

What are the benefits?

Knowing your dog’s genetic makeup empowers you to tailor training, nutrition, and care to their unique needs—helping you ensure a happier, healthier, snugglier pup for years (and years) to come.

How it works

Three simple steps: Swab. Send. Smile.

The results

Over 1.7 million pet parents just like you have chosen Wisdom Panel™ products to help them take better care of their dog for years to come.

Wisdom Dog DNA
Wisdom Dog DNA
Wisdom Dog DNA
Wisdom Dog DNA
Wisdom Dog DNA
Wisdom Dog DNA
Wisdom Dog DNA
Wisdom Dog DNA
Wisdom Dog DNA
Wisdom Dog DNA
Wisdom Dog DNA
Wisdom Dog DNA

Dog ancestry

We screen for over 350 breeds, types, and varieties—more than any other dog DNA test. That means there’s no better way to learn about your dog’s breed and family origin than with Wisdom Panel™ products.

Traits

Your pup is one-of-a-kind. But you already knew that. Learn why they look the way they do, from coat colour and length to body shape and size.

Health

Wellness looks different for every dog, including yours. Uncover your dog’s potential health risks and medical complications so you can provide proactive custom care.

What people are saying

See how Wisdom Panel™ products have enhanced the lives of pet parents just like you.

Our products

Find the best dog DNA test for you and your pup.

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