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Use discount codes BLACKFRI30 for $30 off Wisdom Panel™ Essential and BLACKFRI40 for $40 off Wisdom Panel™ Premium!
There’s no dog like yours.
Plan better, care smarter, and love longer with the world's leading dog DNA test.
Here’s the scoop
We’ll help you take better care of your dog through the power of their DNA.
Wisdom Panel™ Essential
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£89.99
Tests for 350+ breeds, types, and varieties, 25+ genetic conditions, 35+ traits, and more.
Wisdom Panel™ Premium
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£139.99
The most comprehensive dog DNA test available. Screens for 200+ genetic conditions, 350+ breeds, types, and varieties, 35+ traits, and more.
What are the benefits?
Knowing your dog’s genetic makeup empowers you to tailor training, nutrition, and care to their unique needs—helping you ensure a happier, healthier, snugglier pup for years (and years) to come.
How it works
Three simple steps: Swab. Send. Smile.
Dog ancestry
We screen for over 350 breeds, types, and varieties—more than any other dog DNA test. That means there’s no better way to learn about your dog’s breed and family origin than with Wisdom Panel™ products.
Traits
Your pup is one-of-a-kind. But you already knew that. Learn why they look the way they do, from coat colour and length to body shape and size.
Health
Wellness looks different for every dog, including yours. Uncover your dog’s potential health risks and medical complications so you can provide proactive custom care.
Sierra and Murphy
Ancestry
Kyra and Posey
Traits
Our products
Find the best dog DNA test for you and your pup.
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