Shop now, pay later. Learn More

Celebrate Black Friday with up to


45 Off

Shop Now

Discount auto-applied at checkout.

Sniffing out deals? Save £25 on your pet's DNA test.

Powered by the world’s largest breed database

2x more dogs tested than leading competitors

#1 used by veterinarians

Now with genetic relative match

What to expect

Find out how your pet’s DNA impacts their everyday life.

Ancestry When you know your pup’s past, you can better plan for their future. We’ve built the world’s largest database of dog DNA. And with that comes industry-leading insights—including breed mix reporting down to 1%. There’s no better way to get accurate answers about your pet’s ancestral origins.

[New!] Relatives [Beta] We’ve tested more than 2.7 million dogs. And there’s a good chance your pup’s littermates, parents, and other relatives are among them. When we decode your dog’s DNA, we’ll automatically search for their genetic family so you can compare DNA results, view photos, and more.

Traits From blue eyes to bushy tail, every pet displays traits that are unique to them. Dig into the "why" behind your pet’s physical features. Because they’re fascinating and deserve to be understood on a deeper level.

Health What if you could get ahead of health risks before they become problems? Our DNA tests detect key genetic disorders and medical complications so you can proactively plan for your pet’s well-being.

Why pet parents love us

Over 2.7 million pet parents have trusted Wisdom Panel™ insights to help them make decisions about the health and wellness of their four-legged family members.

World-leaders in pet genetics. For more than 20 years, our scientists and veterinarians have worked to develop the smartest pet DNA tests in the world. Collaborating with leading academic institutions, innovative research labs, and Banfield Pet Hospital™, we’ve made technical advancements to improve test accuracy and speed while minimizing costs for you.

Wisdom Dog DNA

Improving life for all pets. By testing your pet’s DNA with us, you’ll learn more about how to provide them with best possible care. But they won’t be the only pet that benefits. Because behind the scenes, we’re using every test to power research that makes a better world for pets everywhere.

Wisdom Dog DNA

Authorities on all things breed. From temperament to nutritional needs, breed influences so much of what makes your pet one-of-a-kind. We’ve spent more than a decade working with breeders, veterinarians, and top geneticists to build out a comprehensive breed library that powers our ancestry detection system—all so you can better understand your furry companion.

Wisdom Dog DNA

Find the best DNA test for your pet. When it comes to the health and happiness of your dog, there’s always more to know. Wisdom Panel™ simplifies the science so you can care smarter. That’s why we’re the pet DNA service most used by veterinarians.

*Based on controlled tests of known purebred dog samples