The DNA test trusted by 4.5M+ pet parents.

Learn more about your pet's health, breed, traits and relatives with a Wisdom Panel DNA test. £2 from every sale of selected kits donated to Battersea.

Breed
Breed Mix

Knowing your pet’s genetic makeup allows you to customise care.

Relatives
Relatives

Meet your dog’s relatives, compare DNA results, view photos, and more.

Health
Health

Learn about genetic disorders and complications.

Traits
Traits

Discover the "why" behind your pet's physical features.

World-leaders in Pet Genetics

Health, Breed, even Cats. We have the most comprehensive DNA test offerings.

Meet this month’s featured breed.

Labrador Retriever

Labrador Retrievers are well-known for their outgoing, family-friendly personalities. Happy to work hard or play hard, these adaptable, good-natured dogs have earned their place as one of the world’s most popular breeds. We’re celebrating the year of the Labrador at GoodWoof this month!

Weight

22–35 kg

Height

53–61 cm

Lifespan

10–12 yr

Breed Group

Sporting

What to expect

Discover a new standard of care.

Health With data from 4+ million pets and over 20+ years of scientific research, our tests can detect genetic disorders and health risks in individual pets. So you (and your vet) can give your pet the personalised care plan that keeps them healthy and happy.

Breed insights Breed mix affects everything from temperament to activity needs. Our tests give you the most accurate breed reporting and detection, so you can truly understand all the details hiding in your dog’s DNA.

Relatives Curious about your dog’s siblings, parents, and other (non-human) family? When we test your pup’s sample, we’ll search for their genetic relatives, so you can message them, compare DNA results, view photos, and more. (Fun fact: 99.9% of the dogs tested have a match).

Traits Size, coat, shedding, ideal weight range — not only will you get to the bottom of how your pet’s genetics influence why they’re so adorable, but you’ll also understand how to make more informed decisions to better care for them.

Why pet parents love us

4+ million pet parents have trusted Wisdom Panel™ insights to help them make decisions about the health and wellness of their four-legged family members.

We’ve spent the past 20+ years devoted to DNA.  Our team of scientists and vets have spent decades developing the most accurate pet DNA test. Because every pet deserves to have their whole story told. We’ve collaborated with leading academic institutions, innovative research labs, and Banfield Pet Hospital™ to make our process exceptionally precise, fast, and affordable.

A woman swabbing a black and white dog.

Improving life for all pets. By testing your pet’s DNA with us, you’ll learn more about how to provide them with best possible care. But they won’t be the only pet that benefits. Because behind the scenes, we’re using every test to power research that makes a better world for pets everywhere.

A white dog stands next to a person and looks at camera.

We believe better understanding begins with breed. That’s why we’ve spent more than a decade working with top breeders, veterinarians, and geneticists to create the comprehensive breed library that powers our industry-leading detection system. Use this free resource to understand what makes them so unique—and what kind of special care they require.

Profile portrait of a golden retriever sticking out tongue.

Find the best DNA test for your pet. When it comes to the health and happiness of your dog, there’s always more to know. Wisdom Panel™ simplifies the science so you can care smarter. That’s why we’re the pet DNA service most used by veterinarians.

*Based on controlled tests of known purebred dog samples