Notable Press

"A dog DNA test can not only be a fun way to learn more about your four-legged friend's breed, some can even give you some insight into potential genetic health predispositions your pooch might have. Such is the case with our favorite dog DNA kit, the Wisdom Panel Premium, which will compare your pet to 350 breeds to find a match and screen for 200 genetic health conditions. What's more, it can tell you if your mutt has any MDR1 sensitivities, which can affect how they might react to certain medications." -- USA Today

"Best for Health and Breed Testing: Wisdom Panel features almost everything offered by the more expensive dog DNA testing competition, but with easier-to-understand results." -- PCMag

"Wisdom Panel offers hassle-free and comprehensive dog DNA testing for pet owners seeking more background on their puppies." -- People

"The lure of finding out your dog’s breed background, especially if you have a rescue with a murky lineage, is pretty irresistible. The latest DNA test from Wisdom Panel is more accurate than ever, thanks to updated technology. They can break down breed information down to 1%. The process is easy — totally painless for pups — and many reviewers said results came back quicker than expected." --CNN Underscored

"Love your rescue dog? Learn more about any breed’s ancestry and their susceptibility to certain health conditions by swiping the inside of your pooch’s cheek — you’ll have a report back in two to three weeks." --Yahoo! News

"The test not only tells you your dog's breed or breed mix, but it also offers deeper insights into your dog's health and genetics..." -- Insider

"Did the family adopt a coronavirus rescue pup? With a quick swab of pup’s cheek, dad will find out his new best friend’s mix, down to 1 percent. The test identifies more than 350 breeds and trace’s your dog’s ancestry back to its great-grandparents." -- Reader's Digest

"If you were curious enough to buy one of those cool at-home DNA kits for humans, we’re positive you’re going to want to check out Wisdom Panel, the canine version..." -- Reader's Digest

"With thousands of near perfect reviews on Amazon, it's no surprise this kit is growing in popularity..." -- CNN Underscored

"Thousands of Amazon customers have also been surprised to find out their dog’s genetic makeup was completely different from what they guessed..." -- Yahoo! Entertainment