View Press Mentions | Wisdom Panel Dog DNA Test in the News

15 Tech Gadgets Every Pet Owner Needs

"If you were curious enough to buy one of those cool at-home DNA kits for humans, we’re positive you’re going to want to check out Wisdom Panel, the canine version..." -- Reader's Digest

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Dog DNA kits exist and they can help pinpoint what breeds your pup really is

"With thousands of near perfect reviews on Amazon, it's no surprise this kit is growing in popularity..." -- CNN Underscored

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Deal Alert! The Dog DNA Test with Thousands of Rave Reviews is on sale for Prime Day

"Thousands of Amazon customers have also been surprised to find out their dog’s genetic makeup was completely different from what they guessed..." -- Yahoo! Entertainment

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Our mission is to strengthen the bond between pets and their people through world-leading insights powered by DNA. We look forward to sharing more of our story—please reach out to our PR team with media requests at pr@wisdompanel.com.

15 Tech Gadgets Every Pet Owner Needs

Dog DNA kits exist and they can help pinpoint what breeds your pup really is

Deal Alert! The Dog DNA Test with Thousands of Rave Reviews is on sale for Prime Day