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Give Wisdom. Share joy.

Bring pet parents and their pets closer together with insights into health, breed, behavior, traits, and relatives.

A dog with a multi-color ring around their head with some snow flakes

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Help them know their pet on a whole new level.

Pet parents want to give their pets the very best life. But sometimes, it’s hard to know how to meet their needs. After all, pets are one of a kind. Our DNA tests unlock breed, health, trait, and behavior insights that can be used to customize care to each pet’s unique needs. So this season, give Wisdom Panel—the test chosen by over 4.5 million pet parents, and the pet DNA service most used by veterinarians.

A woman gives a Wisdom Panel pet DNA test as a gift to her partner

Holidays are for…meeting the family.

A pup parent can discover their dog’s extended pack with Wisdom Panel. 99.99% of dogs in our database have a relative, which may include birth parents and littermates. So you can message, see photos, compare DNA results, and more.

two black and brown long haired dogs smile at the camera

Gryffin and Titan

Recently, brothers Titan and Gryffin had a reunion after connecting through the Wisdom's Relatives feature. It was immediately clear they shared the same mile-wide smile and sweet disposition. 📸: @kaydrumm08

one red cattle dog mix and one black cattle dog mix look to camera

Maya and Charlie

Sister, sister! Maya and Charlie are two adorable siblings who found each other through Wisdom Panel and reunited for a playdate in Chicago a year after being adopted! 📸: @daniellenems

two aussie mixes look to camera

Stitch and Suki

Reunited and it feels so good! Thanks to Wisdom Panel these long lost siblings found their way back to each other and reunited for a joyful playdate. Spot the similarities? 📸: @_stitchnolilo

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Dive into the details.

Wisdom Panel
Breed Discovery

Wisdom Panel Breed Discovery

$84.99
Wisdom Panel
Essential

Wisdom Panel Essential

$78.74 $104.99
Wisdom Panel
Premium

Wisdom Panel Premium

$119.99 $159.99

Insights at a glance

Screens for 365+ breeds
Finds their relatives
Genetic health tests
1
25+
265+
Physical traits and appearance
50+
50+
Genetic consult for 'at risk' health findings
Behavior tests
2
2
15

Meet Watson.

Watson is 40% German Shepherd, 31% Poodle, and has a total of 8 different breeds in his mix. His ideal weight range is 57-90 lbs, and when it comes to lounging around, he’s more likely to be a back sleeper than a splooter. But those are just a few of the insights Watson’s pet parents uncovered though his DNA test. Want to see the full report?

Brindle puppy with a present box
Wisdom Panel product boxes with holiday packages and ornaments

Give the gift of Wisdom.

Help the pet parent in your life know their pet on a deeper level. With Wisdom Panel they will discover breed, health, behavior, relative, and trait insights that will help them deliver the very best care—all in one thoughtful gift.