Notable Press

"If you were curious enough to buy one of those cool at-home DNA kits for humans, we’re positive you’re going to want to check out Wisdom Panel, the canine version..." -- Reader's Digest

"With thousands of near perfect reviews on Amazon, it's no surprise this kit is growing in popularity..." -- CNN Underscored

"Thousands of Amazon customers have also been surprised to find out their dog’s genetic makeup was completely different from what they guessed..." -- Yahoo! Entertainment