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"If you were curious enough to buy one of those cool at-home DNA kits for humans, we’re positive you’re going to want to check out Wisdom Panel, the canine version..."
-- Reader's Digest
"With thousands of near perfect reviews on Amazon, it's no surprise this kit is growing in popularity..."
-- CNN Underscored
"Thousands of Amazon customers have also been surprised to find out their dog’s genetic makeup was completely different from what they guessed..."
-- Yahoo! Entertainment