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Notable Press

15 Tech Gadgets Every Pet Owner Needs "If you were curious enough to buy one of those cool at-home DNA kits for humans, we’re positive you’re going to want to check out Wisdom Panel, the canine version..." — Reader’s Digest

Dog DNA kits exist and they can help pinpoint what breeds your pup really is "With thousands of near perfect reviews on Amazon, it’s no surprise this kit is growing in popularity..." — CNN Underscored

Deal Alert! The Dog DNA Test with Thousands of Rave Reviews is on sale for Prime Day "Thousands of Amazon customers have also been surprised to find out their dog’s genetic makeup was completely different from what they guessed..." — Yahoo! Entertainment