Take $20 off Wisdom Panel™ Essential with DNADAY20, or $30 off Wisdom Panel™ Premium with DNADAY30. Shop now →


To enhance the relationship between pets and their people, the Wisdom Health business provides valuable insights into pets as individuals through the power of their DNA. For more than a decade, the WISDOM HEALTH™ scientific research has contributed to the development of state-of-the-art genetic tests for companion animals, revolutionizing personalized pet care. Through this science, Wisdom Panel™ dog DNA tests help pet parents plan better, care smarter, and love longer.

The primary objective of the Kennel Club is to promote the general improvement of dogs in every way. Founded in 1873, the Kennel Club offers dog owners an unparalleled source of information, experience, and advice on dog welfare, dog health, dog training, and dog breeding.

Headquartered in Brussels, Belgium, Mars Petcare is one of the world’s leading pet care providers and employs more than 50,000 Associates across 50 countries. Mars Petcare features 41 brands in total, including: PEDIGREE®, IAMS®, WHISKAS®, ROYAL CANIN®, and BANFIELD®. Wisdom Health is dedicated to fulfilling the Mars Petcare mission to make A Better World For Pets™.

With so many amazing dogs to choose from, you may find yourself in a dog breed dilemma. The PEDIGREE SELECT-A-DOG® questionnaire guides you through this maze of canine possibilities. It’s a fun way to narrow your choices down to a list of the top 10 breeds best for you and your lifestyle.

The American Kennel Club, a not-for-profit organization established in 1884, maintains a purebred dog registry, sanctions dog events, and promotes responsible dog ownership.

The WALTHAM® Centre for Pet Nutrition is a leading scientific authority in pet nutrition and wellbeing. It has been advancing the frontiers of research into the nutrition and health of pets for over 50 years. In collaboration with the world’s foremost scientific institutes, WALTHAM has pioneered many important breakthroughs in pet understanding and nutrition and leverages this knowledge through Mars Petcare brands to make a better world for pets.

WHISTLE, a leader in pet technology and wearables, enables people to track their pet’s activity and location. For any pet parent looking to keep their dog or cat safe and healthy, a dependable tracking device can be the difference between "Where’s Fido?" and "Now Fido wears this."

With industry-leading data and analytics capabilities, a $100M venture fund, a pioneering startup accelerator program, and a unique set of businesses—such as Whistle Labs and Wisdom Health—Kinship is a first-of-its-kind company. To shape a better world for pets, Kinship promotes innovation and advancements in pet technology, science, health, and nutrition.