Shop

How It Works

Why Wisdom Panel™

Discover

Need help?
Activate Kit
Your bag is empty.

Throw it a bone!

Dog in a bag illustration

Use discount codes BLACKFRI30 for $30 off Wisdom Panel™ Essential and BLACKFRI40 for $40 off Wisdom Panel™ Premium!

Customer Stories

Wisdom Dog DNA

Sierra and Murphy

Ancestry

Kyra and Posey

Kyra and Posey

Traits

Our products

Find the best dog DNA test for you and your pup.

Explore Products
Mars, Incorporated
Contact Us
Resources
Press
For Breeders
Kinship
Terms and Conditions
Terms of Use
Privacy
Cookie Policy
Supply Chain
Accessibility
Modern Slavery Act
Blog
Instagram
Facebook
Twitter
YouTube
LinkedIn
© 2020 Mars or Affiliates