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About Us

To strengthen the bond between pets and their people through world-leading insights powered by DNA.

Wisdom Dog DNA

Better science means better care for your pup. We’ve spent 15 years developing smarter genetic tests that help you learn about your dog’s unique ancestry, physical traits, and predisposition towards important health conditions.

Our History

Wisdom Dog DNA

Our pets deserve better. Actually, the best. And a one-size-fits-all approach is anything but. We believe every dog deserves proactive care that’s tailored to their personality and genetic makeup. Which is why we’re on a mission to equip all pet parents with the information they need to make the best choices for every stage of their pet’s life. Rooted in science and sustained by wonder, Wisdom Panel™ products offer parents a smarter way to celebrate and serve the unique diversity of their four-legged family members. Our tool may be science–but our goal is a life of grass-wrestling, bone-gnawing, fuzzy-cuddling friendship. Is there anything better than that?

Wisdom Dog DNA

Professional pet lovers, at your service. When it comes to your pup’s health and well-being, you need someone you can trust. That’s why we’re proud to have licensed veterinarians on our team. In addition to helping us build a scientifically sound product, they support pet parents like you by explaining DNA test results over the phone.

Find the best dog DNA test for you and your pup.