What makes Wisdom Panel™ the best DNA service for dogs and cats?

One dog with two kittens in a light blue background
One dog with two kittens in a light blue background

Chosen by over 3.5 million pet parents.

Most pet parents say they’d choose Wisdom Panel™ over other dog DNA services. And we’re the most-used pet DNA service among veterinarians. Here’s why

Laughing woman playing with a puppy

Compare dog DNA tests.


Most accurate breed detection
1% breed reporting precision
No unexplained ancestry
25+ health tests
35+ traits tests
World's largest breed reference database
3+ million dogs tested
Developed by veterinarians and geneticists over the last 20 years
Highly specialised veterinarian consultation
Starts at £69.99
Three simple steps
Most accurate breed detection
Up to 4x more likely to report inaccurate ancestry
1% breed reporting precision
>5% breed reporting precision
No unexplained ancestry
Unexplained ancestry (e.g., "Supermutt")
25+ health tests
Generally 0-2 health tests
35+ traits tests
No traits tests
World's largest breed reference database
Smaller breed reference database
3+ million dogs tested
Fewer dogs tested
Developed by veterinarians and geneticists over the last 20 years
Less industry experience
Highly specialised veterinarian consultation
No veterinarian advice
Starts at £69.99
Higher-cost panel tests
Three simple steps
More complex process

Dog DNA test reviews

See how Wisdom Panel™ products have enhanced the lives of other pet parents.

Compare cat DNA tests.


70+ breeds and populations
1% breed reporting precision
45+ health tests
25+ traits tests
Free veterinarian consultation for notable health findings
70+ breeds and populations
Fewer breeds detected
1% breed reporting precision
Less precise breed breakdown
45+ health tests
Fewer health tests
25+ traits tests
No traits tests
Free veterinarian consultation for notable health findings
No veterinarian consultation
Sleeping cat with Wisdom Panel™ product

Ready to know more about your cat so you can provide the best possible care?