The breakthrough tech your pet deserves.
Did you know that, genetically speaking, a Chihuahua and a Great Dane are 99% identical? Or that—due to the unpredictable nature of trait inheritance—a domestic shorthair cat could turn out looking totally pedigreed? So, how do we detect the difference? Our scientists have spent more than a decade developing a custom genotyping chip and an industry-leading breed detection system. All to make sure we get the most precise picture of your pet’s breed mix. Because they deserve the best.
Fig 01:
With 40x greater genetic resolution, our dog breed detection system allows us to identify slight differences between even the most closely related breeds.
Fig 02:
To provide the most reliable results, we compare your pet's genome against the world's largest breed reference database (27,000+ samples from over 50 countries)..
The biggest database for the best breed detection.
We have no business selling you DNA tests if we’re not going to be the best, most helpful option out there. So when we do test your pet’s DNA, we go deep. And we compare your pet’s sample to the world’s largest reference database for both dogs and cats. Our database lets us test your pet’s genetic code against millions of possible breed combinations and screen for over 365 dog and over 70 cat breeds and populations. With the world’s largest breed database, we’re able to give you the most accurate results. And as we continue to add data as a community, we can make more and more discoveries to help all petkind.
Science that only gets smarter over time.
You’ve seen us say it: we screen for more breeds than leading competitors and with more accuracy than any other pet DNA service. But, for us, that’s table stakes. We’re always working to improve the way we help care for your pets. Right now, our detection system is 1,140x more efficient than the industry standard. We process tens of thousands of samples in minutes. (Which we think is pretty cool.) And this process is fully scalable—meaning our tests will only get faster, more accurate, and more comprehensive. So there’s no limit to how many pets we can help or how many ways we can help them.
Fig 03:
After 20+ years of research and development, we've made technical advancements that improve our accuracy and speed while maintaining costs for you.
Fig 04:
In a first-of-its-kind product feature, Wisdom Panel's behaviour insights are powered by statistical models that rely on hundreds of informative genetic variants and breed ancestry proportions for each behaviour.
Pioneering behaviour insights that empower pet parents.
For the first time ever, pet parents can see the genetic links that drive their dog’s individual tendencies and behavioural predispositions. And that’s a big deal, because when you understand the "why" behind your pup’s personality and quirks, you can tailor their training and care to their unique needs. Our team of scientists analysed our DNA database of over 5 million pets and layered in data from 1.5 million veterinary medical records and more than 200,000 survey responses from our pet parent community to uncover the genetic underpinnings of 15 behavioural traits. In order to deliver the accuracy you’ve come to expect from Wisdom Panel, we developed complex statistical models that leverage hundreds of genetic variants and breed ancestry proportions for each behaviour included in our tests. The result? Unprecedented insights that give you a deeper understanding of your dog and strengthen the special bond you share.
Fig 04:
Our rigorous quality control standards are comparable to those that human genetics testing companies use.
Not your average lab.
You’ve probably heard of human-grade pet food or dog shampoo. But what we’ve got is a human-grade lab. (CLIA-certified in fact.) So, we’re not messing around with your dog’s genetic sample. We’re using the best-quality equipment available. We work with Neogen Genomics. They’re genetic pros with more pet DNA experience than any other lab, receiving more than 1.5 million samples every year. (And, in case you’re into acronyms, along with being CLIA-certified, our US lab is AAHA-compliant, ISO 17025-certified, and accredited by both A2LA and the USDA.)
Meet our experts—including scientists who contributed to the dog and cat genome projects.
Jason Huff, PhD
Senior Scientist Computational Biology
Oliver Forman, PhD
Product Development Manager
Jonas Donner, PhD
Discovery Manager
Heidi Anderson, PhD
Senior R&D Mananger
Scientific publications
We’re proud to be part of the largest pet care company in the world. See the research that’s helping us improve life for all petkind.
PLOS Genetics
June 16, 2022
Genetic epidemiology of blood type, disease and trait variants, and genome-wide genetic diversity in over 11,000 domestic cats
PLOS Genetics
February 27, 2023
Genetic prevalence and clinical relevance of canine Mendelian disease variants in over one million dogs
Canine Medicine and Genetics
December 08, 2021
The effect of inbreeding, body size and morphology on health in dog breeds
Human Genetics
May 13, 2021
Missense variant in LOXHD1 is associated with canine nonsyndromic hearing loss
Human Genetics
February 19, 2021
A missense variant in IFT122 associated with a canine model of retinitis pigmentosa
Human Genetics
February 06, 2021
Intronic variant in POU1F1 associated with canine pituitary dwarfism
BMC Genomics
January 21, 2021
An across-breed validation study of 46 genetic markers in canine hip dysplasia
Canine Medicine and Genetics
November 05, 2020
Comprehensive genetic testing combined with citizen science reveals a recently characterized ancient MC1R mutation associated with partial recessive red phenotypes in dog
Genes
July 03, 2020
Atypical Genotypes for Canine Agouti Signaling Protein Suggest Novel Chromosomal Rearrangement
Canine Medicine and Genetics
June 09, 2020
Variation in breeding practices and geographic isolation drive subpopulation differentiation, contributing to the loss of genetic diversity within dog breed lineages
PLOS Genetics
March 09, 2020
Recessive missense LAMP3 variant associated with defect in lamellar body biogenesis and fatal neonatal interstitial lung disease in dogs
PLOS Genetics
March 09, 2020
A putative silencer variant in a spontaneous canine model of retinitis pigmentosa
PLOS Genetics
January 03, 2020
Characterisation of canine KCNIP4: A novel gene for cerebellar ataxia identified by whole-genome sequencing two affected Norwegian Buhund dogs
PLOS One
October 28, 2019
True Colors: Commercially-acquired morphological genotypes reveal hidden allele variation among dog breeds, informing both trait ancestry and breed potential
PLOS One
October 04, 2019
TSEN54 missense variant in Standard Schnauzers with leukodystrophy
PLOS Genetics
September 03, 2019
NME5 frameshift variant in Alaskan Malamutes with primary ciliary dyskinesia
MDPI Canine Genetics
May 17, 2019
Whole Genome Sequencing of Giant Schnauzer Dogs with Progressive Retinal Atrophy Establishes NECAP1 as a Novel Candidate Gene for Retinal Degeneration
Human Genetics
March 15, 2019
Canine models of human amelogenesis imperfecta: identification of novel recessive ENAM and ACP4 variants
Canine Genetics and Epidemiology
December 28, 2018
Heterozygosity testing and multiplex DNA panel screening as a potential tool to monitor health and inbreeding in a small, closed dog population.
PLOS Genetics
April 30, 2018
Frequency and distribution of 152 genetic disease variants in over 100,000 mixed breed and purebred dogs
PLOS One
November 22, 2017
Frequency of five disease-causing genetic mutations in a large mixed-breed dog population (2011–2012)
PLOS One
August 16, 2017
An intronic LINE-1 insertion in MERTK is strongly associated with retinopathy in Swedish Vallhund dogs
Journal of Animal Breeding and Genetics
March 10, 2017
Founder representation and effective population size in old versus young breeds-genetic diversity of Finnish and Nordic Spitz
Journal of Veterinary Internal Medicine
December 23, 2016
Homozygous PPT1 Splice Donor Mutation in a Cane Corso Dog With Neuronal Ceroid Lipofuscinosis
G3: Genes, Genomes, Genetics
September 01, 2016
An Inversion Disrupting FAM134B Is Associated with Sensory Neuropathy in the Border Collie Dog Breed
PLOS One
August 15, 2016
Genetic Panel Screening of Nearly 100 Mutations Reveals New Insights into the Breed Distribution of Risk Variants for Canine Hereditary Disorders
PLOS One
December 18, 2015
A Novel Genome-Wide Association Study Approach Using Genotyping by Exome Sequencing Leads to the Identification of a Primary Open Angle Glaucoma Associated Inversion Disrupting ADAMTS17
PLOS One
October 15, 2015
Two Independent Mutations in ADAMTS17 Are Associated with Primary Open Angle Glaucoma in the Basset Hound and Basset Fauve de Bretagne Breeds of Dog
PLOS One
January 30, 2014
Genome Wide Analysis Indicates Genes for Basement Membrane and Cartilage Matrix Proteins as Candidates for Hip Dysplasia in Labrador Retrievers
The Veterinary Journal
January 18, 2013
A web resource on DNA tests for canine and feline hereditary diseases
PLOS One
May 13, 2013
Missense Mutation in CAPN1 Is Associated with Spinocerebellar Ataxia in the Parson Russell Terrier Dog Breed
Nature
November 09, 2012
Genome-wide SNP and haplotype analyses reveal a rich history underlying dog domestication
PLOS Genetics
January 12, 2012
Parallel Mapping and Simultaneous Sequencing Reveals Deletions in BCAN and FAM83H Associated with Discrete Inherited Disorders in a Domestic Dog Breed
Proceedings of the National Academy of Sciences of the United States of America
August 03, 2009
Complex population structure in African village dogs and its implications for inferring dog domestication history
Journal of Heredity
March 25, 2009
Genetic Mapping of Fixed Phenotypes: Disease Frequency as a Breed Characteristic
Genetice
August 01, 2008
Population Structure and Inbreeding From Pedigree Analysis of Purebred Dogs
Genetics
June 01, 2008
