Shop our holiday sale: 30% off Pet DNA tests

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30% off the best gift for pet parents

Give pet parents on your list the gift of understanding their pet in a whole new way

Breed Mix

Knowing your pet’s genetic makeup allows you to customise care.


Meet your dog’s relatives, compare DNA results, view photos, and more.


Learn about genetic disorders and complications.


Discover the "why" behind your pet's physical features.

Save up to £75 on our health bundles

Helping you take your dog’s care to the next level

Wisdom Panel Premium Kit and Whistle Health Bundle

Save £75

Premium + Whistle Bundle


Wisdom Panel Essential Kit and Whistle Health Bundle

Save £69.99

Essential + Whistle Bundle


The gift on every pet parent’s wish list. The best gifts show you know someone on a deeper level. And a DNA test goes deep. Health, breed, trait insights and relative matches are all ways pet parents can know more about their pet, which can help them optimise care and make the best decisions for their unique pet.  It’s the test chosen by over 4 million pet parents, and the dog DNA service most used by veterinarians. 

A woman gives a Wisdom Panel DNA test as a gift to her partner while their brown dog sits next to them

World-leaders in Pet Genetics

Health, Breed, even Cats. We have the most comprehensive DNA test offerings.

Meet this month’s featured breed.

Dobermann Pinscher

Dobermanns are good-natured and affectionate, protective of their people and territory, and widely used for guide work and therapy. The Dobermann is our breed of the month to honour the recently published Dobermann research that we were part of, read our blog post to find out more.


27–53 kg


61–71 cm


9–12 yr

Breed Group


What to expect

Discover a new standard of care.

Health With data from 4+ million pets and over 20+ years of scientific research, our tests can detect genetic disorders and health risks in individual pets. So you (and your vet) can give your pet the personalised care plan that keeps them healthy and happy.

Breed insights Breed mix affects everything from temperament to activity needs. Our tests give you the most accurate breed reporting and detection, so you can truly understand all the details hiding in your dog’s DNA.

Relatives Curious about your dog’s siblings, parents, and other (non-human) family? When we test your pup’s sample, we’ll search for their genetic relatives, so you can message them, compare DNA results, view photos, and more. (Fun fact: 99.9% of the dogs tested have a match).

Traits Size, coat, shedding, ideal weight range — not only will you get to the bottom of how your pet’s genetics influence why they’re so adorable, but you’ll also understand how to make more informed decisions to better care for them.

Why pet parents love us

4+ million pet parents have trusted Wisdom Panel™ insights to help them make decisions about the health and wellness of their four-legged family members.

We’ve spent the past 20+ years devoted to DNA.  Our team of scientists and vets have spent decades developing the most accurate pet DNA test. Because every pet deserves to have their whole story told. We’ve collaborated with leading academic institutions, innovative research labs, and Banfield Pet Hospital™ to make our process exceptionally precise, fast, and affordable.

A woman swabbing a black and white dog.

Improving life for all pets. By testing your pet’s DNA with us, you’ll learn more about how to provide them with best possible care. But they won’t be the only pet that benefits. Because behind the scenes, we’re using every test to power research that makes a better world for pets everywhere.

A white dog stands next to a person and looks at camera.

We believe better understanding begins with breed. That’s why we’ve spent more than a decade working with top breeders, veterinarians, and geneticists to create the comprehensive breed library that powers our industry-leading detection system. Use this free resource to understand what makes them so unique—and what kind of special care they require.

Profile portrait of a golden retriever sticking out tongue.

Find the best DNA test for your pet. When it comes to the health and happiness of your dog, there’s always more to know. Wisdom Panel™ simplifies the science so you can care smarter. That’s why we’re the pet DNA service most used by veterinarians.

*Based on controlled tests of known purebred dog samples