Free delivery on all UK orders
Wisdom Panel™ Breed Discovery
Wisdom Panel™ Essential
Wisdom Panel™ Premium
Compare Dog DNA Tests
For Dog Breeders
Discount auto-applied at checkout
With our latest update, Wisdom Panel™ dog DNA tests are now more than 98% accurate when it comes to determining your pup’s breed background.
Wisdom Panel™ scientists have discovered new genetic variants associated with inherited disease in dogs—providing models for future research in human health.
You and your pup share a world together. But due to color blindness and other differences in vision, you don’t see it the same way. Find out what that means for their care.
Strikingly beautiful, blue eyes in dogs are a rare sight. Discover what causes this unique trait and which breeds are most likely to display it.
Get practical, DIY tips to keep your pup looking and smelling their best—no visit to the groomer necessary.
As we all seek to foster a sense of inner peace, emotional support dogs (ESAs) are growing more and more popular. Find out which breeds are best suited for the job.
Turns out, “man’s best friend” can be a bit discerning when deciding exactly which humans to befriend. Find out why, and get tips for becoming your pup’s top choice.