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			<title>Dogtagged</title>
			<author>Lizz </author>            <link>http://www.wisdompanel.com/blogs/news/dogtagged.html</link>
            <description><![CDATA[<div class="hed">Dog-tagged</div>
<div class="subhed">DNA testing might reveal a mutt's breeding, but some experts don't take it as dogma</div>
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<div class="date">Saturday,&nbsp; January 9, 2010 3:07 AM</div>
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<div>By <a href="mailto:asaunders@dispatch.com">Amy Saunders</a></div>
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<div class="srcline">THE COLUMBUS DISPATCH</div>
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<div class="ptr"><a jquery1263222524372="2" href="http://www.wisdompanel.com/wwwexportcontent/sites/dispatch/images/jan/1_DOG_DNA_-_01_04_2010_-_01-09-10_D1_I5G7L4C_large.jpg" title="&lt;p&gt;Paige and Paxton Liptak with Ellie the dog, whose DNA the couple had tested&lt;/p&gt;" class="lightbox"></a>
<div class="credit">ERIC ALBRECHT&nbsp;|&nbsp;DISPATCH</div>
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<p class="intro">Ellie looks like a black Labrador retriever -- beyond the spots on her tongue and the thicker fur on the scruff of her neck.</p>
<p class="intro">Such characteristics confused owners Paxton and Paige Liptak until last month, when they took a DNA swab of her cheek to identify the breeding of their dog.</p>
<p class="intro">Ellie, it turns out, isn't a black Lab at all.</p>
<p class="intro">Instead, as the BioPet Vet Lab analysis showed, she is predominantly a chow, along with some golden retriever and small percentages of American Eskimo, Pekingese and collie.</p>
<p>The chow designation explains her spots and hair -- and maybe her personality, as the breed is described in the results as "aloof and detached," with "an innate sense of dignity."</p>
<p>"That's totally her," said Paxton Liptak, 28, of Upper Arlington.</p>
<p>"When we adopted her, we thought she was afraid this wasn't her permanent home -- but it's just part of her breed. That's just kind of the way they are."</p>
<p>As DNA technology becomes more advanced and less expensive, the owner of a mixed-breed dog could answer "What kind of dog is that?" by spending about $60 to $125 online or at a pet store or veterinary office.</p>
<p>Several DNA tests introduced in the past few years are touted as sources of ancestry information as well as clues about behavior and breed-specific health issues.</p>
<p>"It makes you a better doggy parent," said Hugo Perez, spokesman for Mars Symbioscience, a subsidiary of the Mars pet-food and candy company.</p>
<p>Since 2007, the company has offered the Wisdom Panel Professional blood test through veterinarians; in September, it released a Wisdom Panel Insights saliva test for pet owners.</p>
<p>"It's about: How do I exercise my dog better?" Perez said. "What kind of nutrition do I give them? Are they going to have this health-related risk down the line?"</p>
<p>But other tests, such as the cheek-swab analysis from DNA Diagnostics Center in Fairfield, Ohio, don't exactly promise such benefits.</p>
<p>"It's more of a novelty," said Randall Smith, who manages the center's animal DNA division, DDC Veterinary, in Butler and Hamilton counties.</p>
<p>"It really doesn't have any purpose other than to satisfy one's own curiosity or settle a bet."</p>
<p>Nonetheless, the tests have become popular among mutt owners: Although companies wouldn't disclose sales figures, some have supposedly tested "tens of thousands" of dogs.</p>
<p>To perform the test, lab technicians compare genetic markers from the DNA of a mixed-breed dog to a database of samples from purebred dogs.</p>
<p>When the DNA matches are identified, usually within a few weeks after the receipt of a sample, the company sends the owner an analysis of the dog's breed composition.</p>
<p>Robin Laux, founder and director of the pit-bull rescue group Measle's Animal Haven, has had three dogs tested to check for American Staffordshire or other "pit-bull-type" breeds, which under Ohio law are considered vicious.</p>
<p>One of the dogs, Alice, was a suspected pit bull rescued from a shelter that planned to euthanize her. Convinced that the dog didn't look or act like a pit bull, Laux had her DNA analyzed through the Wisdom Panel Professional test.</p>
<p>The results came in after the dog had been listed for adoption for six months: Alice was part Boston terrier and part English springer spaniel -- no pit bull.</p>
<p>"The second we changed her breed," Laux said, "she got adopted within a week."</p>
<p>Yet some experts question the validity of the DNA tests, considering the disparities among breeds in each company's database.</p>
<p>The DDC Veterinary and BioPet collections have 62 and 63 of the most common breeds, which the companies say represent about 93 percent of the American dog population.</p>
<p>The Wisdom Panel Professional test -- which is about twice as expensive -- covers more than 200 breeds and about 99 percent of the dog population, Perez said.</p>
<p>"How many markers do the companies have from each breed, and how valid are those markers for predicting breeds?" asked Dr. Josh Daniels, an assistant professor in the Department of Veterinary Clinical Sciences at Ohio State University.</p>
<p>"(The test accuracy) is going to be completely defined by the database."</p>
<p>Before receiving Ellie's DNA test results, the Liptaks wondered whether she was part Siberian husky.</p>
<p>But that breed -- along with others, including the Old English sheepdog, cairn terrier and Portuguese water dog -- isn't included in the BioPet database.</p>
<p>If a dog is one of the missing breeds, the test assigns the DNA to a closely related breed, said BioPet chief administrative officer Meg Retinger.</p>
<p>About 5 percent of customers complain about the results, she said, but the company can't provide an overall accuracy rate.</p>
<p>"It's impossible to say," she said. "When you're dealing with an unknown, nobody knows if you're right."</p>
<p>Results can be further complicated by the fact that many mixed-breed dogs are products of mixed-breed parents and even mixed-breed grandparents.</p>
<p>"It's rather silly of us, in a way, to think each dog that's mixed represents two purebred dogs," said Nicole Hird, a veterinarian at Northwest Animal Hospital in Columbus. "I think the majority of mixed-breed dogs are thoroughly mixed."</p>
<p>Hird's son, Seth Kraut, and his girlfriend, Rachel Green, used the Wisdom Panel tests on their two mixed dogs: Raven, who looks like a border collie; and Doolittle, an orange-colored dog who resembles a vizsla.</p>
<p>The results showed neither of those breeds, with Raven identified as a keeshond with traces of collie, bloodhound, Welsh corgi and pug; and Doolittle, a Brittany spaniel with some Labrador and pointer heritage.</p>
<p>"It was pretty interesting," said Kraut, 35, of Worthington. "But we were hoping to find something simpler."</p>
<p>When someone inquires about the dogs' breeds, he often uses the old answer: "a border-collie mix" and "a vizsla mix."</p>
<p><a href="mailto:asaunders@dispatch.com">asaunders@dispatch.com</a></p>
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            <guid>http://www.wisdompanel.com/blogs/news/dogtagged.html</guid>
            <pubDate>Mon, 11 Jan 2010 10:15:53 -0500</pubDate>
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			<title>Secret Shopper Blog on Wisdom Panel</title>
			<author>Lizz </author>            <link>http://www.wisdompanel.com/blogs/news/secretshopperblogonwisdompanel.html</link>
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<h1 class="title"><a href="/secret-shopper-pet-product-reviews/2009/12/wisdom-panel-insights-dog-dna-test">Wisdom Panel Insights Dog DNA Test</a></h1>
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<h2 class="author_link">by <a href="http://dogtime.com/users/32689">Secret Shopper Blog</a> on Tuesday December 22, 2009.</h2>
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<h3>Pet Product Review - Wisdom Panel Insights Dog DNA Test</h3>
<p>&nbsp;</p>
<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <img width="300" src="http://blogs.dogtime.com/system/tiny_mce_photos/0005/6958/Insights.box_thumb.jpg?1261331701" alt="Insights" height="300" /></p>
<p>&nbsp;</p>
<p>Ever wonder why your sweet rescue pup barks non-stop? Or why she's obsessed with running in circles every time she's let loose in the backyard? In many cases genetic factors predispose some breeds to certain behavioral traits, medical conditions or special dietary needs. Knowing your dog's ancestry can help you meet his innate behavioral needs and take a proactive approach to any health issues that his or her breed mix may be susceptible to developing.</p>
<p>&nbsp;</p>
<p>When our daughter and her fianc&eacute; adopted Jade, the shelter's best guess was that she was primarily a mixture of Basenji and Miniature Pinscher breeds. We then received the Insights Dog DNA Test from the dog lovers at Wisdom Panel to review and boy, were they in for a surprise!</p>
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<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <img width="226" src="http://blogs.dogtime.com/system/tiny_mce_photos/0005/6999/jade.bone_medium.jpg?1261355002" alt="Jade" height="226" style="border: black 2px solid;" /></p>
<p>&nbsp;</p>
<p>On 12/3 we sent in the swab samples; on 12/10 we received an email from Insights confirming their receipt of the samples with a link to track the testing progress online; on 12/17 we received an email with a link to the results:</p>
<p>&nbsp;</p>
<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <img width="358" src="http://blogs.dogtime.com/system/tiny_mce_photos/0005/6988/Jade.Report.1_medium.jpg?1261339650" alt="Jade" height="257" /></p>
<p>&nbsp;</p>
<p>Russell Terrier, Schipperke and Poodle! The results are in the form of a downloadable PDF with an easy to understand guide to interpreting the results. Now that her owners know her genetic history, they have researched the traits of the 3 breeds listed and found that she possesses more of the traits associated with those breeds than she does either the Basenji or Min Pin breeds!</p>
<p>&nbsp;</p>
<p>This test is fun and informative! Great for yourself or for the mixed breed owner on your gift list!</p>
<p>&nbsp;</p>
<p>You can purchase the Wisdom Panel Insights Dog DNA Test for $79.99 on the <a target="_blank" href="http://www.wisdompanelinsights.com/">Wisdom Panel's website</a>.</p>
<p>&nbsp;</p>
<p>If you think your product can pass the Secret Shopper Test, send an email to <a href="mailto:SecretShopperBlog@gmail.com">SecretShopperBlog@gmail.com</a>.</p>
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            <pubDate>Wed, 30 Dec 2009 15:22:39 -0500</pubDate>
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			<title>Cracking the Genetic Code</title>
			<author>Lizz </author>            <link>http://www.wisdompanel.com/blogs/news/crackingthegeneticcode.html</link>
            <description><![CDATA[<img src="http://www.wisdompanel.com/images/bin/17886.jpg" border="0" align="right" style="margin:10px 0 10px 10px;" /><p><span><span style="color: #666666;"><strong>More than half of all dogs</strong><span style="font-family: verdana, geneva;"><span style="color: #666666;"> in the United States are mixed breeds. From designer dogs to mystery dogs, chances are your practice sees a lot of lovable mixes. Does it really matter whether those floppy ears came from a Lab or a Spaniel?</span></span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="BODYtext"><span><span style="font-family: verdana, geneva;"><span style="color: #666666;">It turns out that it may matter very much. A dog&rsquo;s genes carry information that a physical examination can&rsquo;t reveal. A DNA test is the only way for pet owners to find out exactly which type of canine ancestry their dogs can claim. </span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="BODYtext"><span><span style="font-family: verdana, geneva;"><span style="color: #666666;">DNA testing has come a long way in recent years. One of the leading tests, Mars Veterinary&rsquo;s Wisdom Panel</span></span><sup><span style="font-family: verdana, geneva;"><span style="font-size: small;"><span style="color: #666666;"><span style="font-size: x-small;">&trade;</span></span></span></span></sup><span style="font-family: verdana, geneva;"><span style="color: #666666;"> MX DNA test, draws on research done across the canine genome by the United Kingdom-based Waltham Centre for Pet Nutrition. Working with 19 million DNA markers in samples collected from 13,000 dogs in the United States and United Kingdom, Waltham&rsquo;s researchers identified 300 genetic markers that help to determine which breeds are in a dog&rsquo;s background. Results are 90 percent accurate, according to Mars Veterinary. </span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="BODYtext"><span><span style="font-family: verdana, geneva;"><span style="color: #666666;">Examining a small blood sample from the dog, the computer program analyzes each chromosome from the sample against Mars Veterinary&rsquo;s database of more than 9,000 purebred dogs to find out which one is the best match. Dr. Neale Fretwell, chief companion animal geneticist for Mars Veterinary, says that the test covers 99 percent of American Kennel Club breeds, as well as four foundation breeds (breeds that are in the preliminary stages of being recognized). </span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="BODYtext"><span><span style="font-family: verdana, geneva;"><span style="color: #666666;">&ldquo;Each dog is a puzzle,&rdquo; says Fretwell, and, of course, no two dogs have identical DNA. &ldquo;But what the test results tell the veterinarian&mdash;and the dog&rsquo;s owners&mdash;is how much of Fluffy&rsquo;s make-up comes from different breeds.&rdquo; And that knowledge is power in creating a health and wellness program tailored precisely to the individual dog. </span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="BODYtext">&nbsp;</p>
<p class="ArticleSubhead"><span><span style="font-family: verdana, geneva;"><span><strong><span style="color: #0093e3;">WHY IT'S BEST TO TEST</span></strong></span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="BODYtext"><span><span style="font-family: verdana, geneva;"><span style="color: #666666;">Despite certain breeds&rsquo; tendency to display specific physical traits, not all mixed-breed dogs wear their ancestry on their faces. That dog you thought was a Terrier mix could be a Retriever. Or it could turn out not to be a mix at all. </span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="BODYtext"><span><span style="font-family: verdana, geneva;"><span style="color: #666666;">Mars Veterinary invited </span></span><em><span style="font-family: verdana, geneva;"><span style="color: #666666;">The Team </span></span></em><span style="font-family: verdana, geneva;"><span style="color: #666666;">to test a dog using the Wisdom Panel, and we chose Milo, a 12-year-old, 74-pound dog adopted from a Chicago shelter eight years ago. With his long muzzle and golden coat, Milo looks like he could be a mix of Golden Retriever and Collie. The shelter identified him as a Collie mix, and Milo&rsquo;s veterinarian guessed he was a Retriever mix. The Wisdom Panel results showed neither breed present in Milo. </span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="BODYtext"><span><span style="font-family: verdana, geneva;"><span style="color: #666666;">While Fretwell is still researching Milo&rsquo;s lineage, he believes the dog is a purebred, possibly a Hovawart, a German breed that is rare in the United States. Milo&rsquo;s DNA markers revealed a low degree of variation, typical of purebreds. </span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="BODYtext">&nbsp;</p>
<p class="ArticleSubhead"><span><span style="font-family: verdana, geneva;"><span><strong><span style="color: #0093e3;">THE COST OF HEALTH</span></strong></span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="BODYtext"><span><span style="font-family: verdana, geneva;"><span style="color: #666666;">Breeds&rsquo; medical needs vary widely, so knowing a dog&rsquo;s background can help you work with its owner to personalize its care. You can inform the owner about which physical or behavioral changes could signify a life threat to a particular breed or breed mix, as well as how to provide the right food and the proper amount and type of exercise.</span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="BODYtext"><span><span style="font-family: verdana, geneva;"><span style="color: #666666;">You can also help owners understand not only what tests their dogs need, but also how to focus on the most important tests, says Michael Rumore, DVM, of Lake Seminole Animal Hospital, Seminole, Fla. For example, a Boxer is more prone to arrhythmias than other breeds, so an EKG becomes more important.</span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="BODYtext"><span><span style="font-family: verdana, geneva;"><span style="color: #666666;">&ldquo;Knowing a dog&rsquo;s breed doesn&rsquo;t magically fix anything, but it does allow veterinarians to understand aliments to which the dog is predisposed,&rdquo; says Carol Osborne, DVM, founder and president of the American Pet Institute. &ldquo;Using this targeted information, and understanding that longevity is attributed 30 percent to genetics and 70 percent to lifestyle, the veterinarian and owner can work together to create a wellness plan to help reverse, retard and/or prevent expression of those unwanted predispositions.&rdquo;</span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="BODYtext"><span><span style="font-family: verdana, geneva;"><span style="color: #666666;">The insights gleaned from a DNA test can help owners better care for their pets in the short and long term as well as in emergency situations. Osborne explains to owners of dogs she thinks may carry sighthound genes that DNA testing could save their pets&rsquo; lives. &ldquo;These dogs are extremely sensitive to anesthesia. Owners may find that information to be lifesaving in case the dog requires surgery,&rdquo; she says. </span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="BODYtext"><span><span style="font-family: verdana, geneva;"><span style="color: #666666;">Since most dog owners are naturally curious about their dogs&rsquo; heritage, sparking owners&rsquo; interest in the DNA test can often be simply a matter of informing them about its availability. Consider spreading the word by offering to give DNA tests to dogs in a local shelter. Or add a financial incentive, such as a free office visit or fecal test for a client who has a dog tested.</span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="BODYtext"><span><span style="font-family: verdana, geneva;"><span style="color: #666666;">Spreading tests over the year can lessen strain on both dogs and their owners&rsquo; wallets. Rumore advises splitting up routine wellness care and doing the DNA test with one of those appointments. &ldquo;If the owner doesn&rsquo;t want to have the test done right then and there, suggest he or she do it next time,&rdquo; he says. &ldquo;That makes the cost more manageable for the owner. Just be sure to add reminders so the client doesn&rsquo;t forget&nbsp;or lose track of time.&rdquo;</span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="BODYtext"><span><span style="font-family: verdana, geneva;"><span style="color: #666666;">For about the cost of a few months&rsquo; worth of doggie treats and toys, a pet owner can provide a veterinary practice with information that can keep a dog healthier longer. </span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="BODYtext"><span><span style="font-family: verdana, geneva;"><span style="color: #666666;">&ldquo;With all of the canine genome information available, we have new opportunities to create regimens tailored to the individual pet,&rdquo; says Rumore. &ldquo;The goal is not only to maximize the quality and length of the dog&rsquo;s life, but also to bring the pet and owner closer.&rdquo; </span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="BODYtext">&nbsp;</p>
<p class="MsoNormal"><strong><span><span style="font-family: verdana, geneva;"><span><span style="color: #0093e3;">WHAT HAPPENS IN THE LAB</span></span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></strong></p>
<p class="MsoNormal"><span><span style="font-family: verdana, geneva;"><span style="color: #666666;">How are breed matches determined in the lab? The first step is isolating the DNA, a process of chemical steps performed by a robot, explains Dr. Neale Fretwell, chief companion animal geneticist for Mars Veterinary. Then a computer program identifies more than 300 genetic markers called SNPs (pronounced as &ldquo;snips&rdquo;) in 13 different reactions. The variant patterns found in all the markers are fed into a program that tests them against the 157 pure breeds in the Mars database. </span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="MsoNormal"><span><span style="font-family: verdana, geneva;"><span style="color: #666666;">The computer program allows multiple combinations of breeds to be tested as a match for a dog, and the process is repeated more than 7 million times until the computer determines the best statistical match. </span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="SIDEBARBODY">&nbsp;</p>
<p class="SIDEBARBODY"><strong><span><span style="font-family: verdana, geneva;"><span><span style="color: #0093e3;">GETTING EVERYONE INVOLVED</span></span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></strong></p>
<p class="SIDEBARBODY"><span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><img height="133" width="200" src="/images/stories/web_exclusive/Genetic_Code/istock_000001135046sm.jpg" alt="istock_000001135046sm" style="margin: 7px; float: right;" />DNA testing can help a veterinarian and client work together more closely. The rest of the team is vital for spreading information about the test. Here are some things your team can do to help clients understand the test and its benefits:</span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="SIDEBARBODY"><span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><strong><span style="color: #542988;">Veterinarians:</span></strong> Make a discussion of the test part of your team&rsquo;s vocabulary when talking to clients. Explain how knowing a dog&rsquo;s heritage can help you create a wellness program as unique as the individual pet. Test staff&rsquo;s mixed-breed dogs to demonstrate what can be learned about a pet&rsquo;s ancestry. </span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="SIDEBARBODY"><span><span style="font-family: verdana, geneva;"><span><span style="color: #542988;"><strong>Technicians:</strong></span></span><span style="color: #666666;"> The Mars DNA test requires a small blood draw completed by a veterinary practice. Be ready to explain the process to clients, and how the blood should be handled for shipping and mailing. Bone up on ailments common to certain breeds of dogs. </span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="SIDEBARBODY"><span><span style="font-family: verdana, geneva;"><span><span style="color: #542988;"><strong>Receptionists:</strong></span></span><span style="color: #666666;"> Know how DNA testing works, and familiarize yourself with the benefits of including testing in wellness programs. Suggest DNA testing in reminders to clients.</span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></p>
<p class="SIDEBARHEAD2"><span style="font-family: verdana, geneva;"><span><span style="color: #542988;"><strong><span>Practice Managers:</span></strong></span></span><span style="color: #666666;"><span> Explore the idea of using financial incentives to encourage use of the DNA test, such as a free fecal test for everyone who <br />has a dog tested. Display posters showing common ailments among various breeds.</span></span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></p>
<p class="SIDEBARHEAD2">&nbsp;</p>
<p class="SIDEBARHEAD2"><strong><span><span style="font-family: verdana, geneva;"><span><span style="color: #0093e3;">FOR MORE INFORMATION</span></span></span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></span></strong></p>
<p class="SIDEBARBODY"><span style="font-family: verdana, geneva;"><span style="color: #666666;"><span>To find out more about dog breeds and DNA testing, visit:<br /></span><span style="font-family: Times; color: #000000; font-size: small;"><span style="font-size: x-small;"><span><span style="font-family: verdana, geneva;"><span style="color: #666666;">Wisdom Panel</span></span><sup><span style="font-family: verdana, geneva;"><span style="font-size: small;"><span style="color: #666666;">TM</span></span></span></sup><span style="font-family: verdana, geneva;"><span style="color: #666666;"> MX: </span></span></span></span><span class="MsoHyperlink"><span style="font-family: verdana, geneva;"><span style="color: #666666;"><a href="http://www.wisdompanel.com"><span style="font-size: x-small;">www.wisdompanel.com</span></a><br /><span style="font-family: Times; color: #000000;"><span style="font-size: x-small;"><span><span style="font-family: verdana, geneva;"><span style="color: #666666;">Waltham Centre for Pet Nutrition: </span></span><span class="MsoHyperlink"><a href="http://www.waltham.com"><span style="font-family: verdana, geneva;"><span style="color: #666666;"><span style="text-decoration: none;"><span style="text-decoration: underline;">www.waltham.com</span></span></span></span></a></span></span></span></span></span></span></span></span></span></span></p>
<p class="BODYtext">&nbsp;</p>
<p class="BODYtext"><span style="font-size: xx-small;"><span><span style="font-family: verdana, geneva;"><span style="color: #666666;"><span style="font-size: x-small;"><em><strong>Mary Scoviak is a Cincinnati, Ohio-based editor and writer.</strong></em></span></span></span><em><span style="font-family: verdana, geneva;"><span style="color: #666666;"><O:p></O:p></span></span></em></span></span></p>
<p class="MsoNormal">&nbsp;</p>
<p class="MsoNormal"><span style="font-family: verdana, geneva;"><span style="color: #666666;"><span style="font-size: x-small;"><span style="font-size: xx-small;">Presented in the Fall 2009/Vol.6.No.4 Page 6-8 of the Team magazine. The Team is published to complement Pet Quarterly an educational resource for veterinary clients. Both publications are part of the Veterinary Marketing and Staff Development Program of Purchasing Services Inc.</span></span></span></span></p>]]></description>
            <guid>http://www.wisdompanel.com/blogs/news/crackingthegeneticcode.html</guid>
            <pubDate>Mon, 14 Dec 2009 09:33:40 -0500</pubDate>
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			<title>Dog Fancy Magazine  Guess the Breed Contest</title>
			<author>Hugo</author>            <link>http://www.wisdompanel.com/blogs/news/dogfancymagazineguessthebreedcontest.html</link>
            <description><![CDATA[<p><span style="font-family: Arial; font-size: 16px; border-collapse: collapse; color: #333333; line-height: 17px;">
<div style="font-family: Arial, Verdana; font-size: 16px; font-weight: bold; color: #0065a4;" id="articleTitle"><span style="color: #333333; font-weight: normal; font-size: 12px;"><span id="ctl00_ContentPlaceHolder1_dlArticlesAndNews_ctl01_lblAbstract">Dog Fancy asked readers to Guess: What Kind of Dog Is This? They received tons of entries, but only a few had the correct guesses. And the Wisdom Panel results are...</span>&nbsp;<a style="color: #0065a4; text-decoration: none;" href="http://www.dogchannel.com/dog-magazines/dogfancy/what-kind-of-dog-is-this-announcement.aspx" id="ctl00_ContentPlaceHolder1_dlArticlesAndNews_ctl01_hlMoreDetailsLink">- Click here for more details</a></span></div>
</span></p>]]></description>
            <guid>http://www.wisdompanel.com/blogs/news/dogfancymagazineguessthebreedcontest.html</guid>
            <pubDate>Thu, 10 Sep 2009 23:29:15 -0400</pubDate>
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			<title>Knowing Your Dog's Breed</title>
			<author>Hugo</author>            <link>http://www.wisdompanel.com/blogs/wisdomtv/knowingyourdogsbreed.html</link>
            <description><![CDATA[<p>
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            <guid>http://www.wisdompanel.com/blogs/wisdomtv/knowingyourdogsbreed.html</guid>
            <pubDate>Thu, 10 Sep 2009 23:20:43 -0400</pubDate>
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			<title>Dog's DNA Testing Saves its life!</title>
			<author>Hugo</author>            <link>http://www.wisdompanel.com/blogs/news/dogsdnatestingsavesitslife.html</link>
            <description><![CDATA[<p><span style="font-family: Arial; font-size: 16px; border-collapse: collapse; color: #333333; line-height: 17px;"> </span></p>
<div id="articleTitle" style="font-family: Arial, Verdana; font-size: 16px; font-weight: bold; color: #0065a4;"><span style="color: #333333; font-weight: normal; font-size: 12px;"><span id="ctl00_ContentPlaceHolder1_dlArticlesAndNews_ctl00_lblAbstract">About two months ago, animal control officers got a call that a pit bull was on the loose. They located Lucey and brought her to the Salina Animal Shelter, holding her until they could get a professional opinion from a veterinarian. "I took a look at the dog and I said, &lsquo;I'm sorry but this dog looks like it is majority pit bull,&rdquo; said Veterinarian Karen Young. But a second opinion from a Veterinarian wasn&rsquo;t enough for Cartwright. &ldquo;People who love animals, they'll do anything to save their lives,&rdquo; Cartwright said. &ldquo;I was standing in the vet saying, &lsquo;what else can we do, is there DNA?&rsquo; -- I was being sarcastic." But Young said yes and pulled blood from Lucey. She, along with Cartwright, was surprised by the results. "Everyone was wrong including me,&rdquo; Cartwright said.</span>&nbsp;<a id="ctl00_ContentPlaceHolder1_dlArticlesAndNews_ctl00_hlMoreDetailsLink" href="http://www.ksn.com/news/local/story/Dogs-DNA-saves-its-life/cwLXohaiok6FK4UW9STZFQ.cspx" style="color: #0065a4; text-decoration: none;">- Click here for more details</a></span></div>
<p>&nbsp;</p>]]></description>
            <guid>http://www.wisdompanel.com/blogs/news/dogsdnatestingsavesitslife.html</guid>
            <pubDate>Thu, 03 Sep 2009 23:29:36 -0400</pubDate>
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			<title>Barack Obama's Dog Bo is a Mutant</title>
			<author>Hugo</author>            <link>http://www.wisdompanel.com/blogs/news/barackobamasdogboisamutant.html</link>
            <description><![CDATA[<p><span style="font-family: Arial; font-size: 16px; border-collapse: collapse; color: #333333; line-height: 17px;"> </span></p>
<div id="articleTitle" style="font-family: Arial, Verdana; font-size: 16px; font-weight: bold; color: #0065a4;"><span style="color: #333333; font-weight: normal; font-size: 12px;"><span id="ctl00_ContentPlaceHolder1_dlArticlesAndNews_ctl02_lblAbstract">Study Shows Portuguese Water Dog Breed, Gift from Ted Kennedy, Has Mutant Genes. Mars Veterinary Chief Geneticist Dr. Neale Fretwell spoke with ABC about the study.</span>&nbsp;<a id="ctl00_ContentPlaceHolder1_dlArticlesAndNews_ctl02_hlMoreDetailsLink" href="http://abcnews.go.com/print?id=8421218" style="color: #0065a4; text-decoration: none;">- Click here for more details</a></span></div>
<p>&nbsp;</p>]]></description>
            <guid>http://www.wisdompanel.com/blogs/news/barackobamasdogboisamutant.html</guid>
            <pubDate>Thu, 27 Aug 2009 23:28:55 -0400</pubDate>
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			<title>Discover Your Pet Through DNA Testing</title>
			<author>Hugo</author>            <link>http://www.wisdompanel.com/blogs/news/discoveryourpetthroughdnatesting1.html</link>
            <description><![CDATA[<p><span style="font-family: Arial; font-size: 12px; border-collapse: collapse; color: #333333; line-height: 17px;"><span id="ctl00_ContentPlaceHolder1_dlArticlesAndNews_ctl00_lblAbstract">Dog owners who own a mutt can now discover their dog&rsquo;s heritage by looking through their pet&rsquo;s genes. DNA testing for mixed breed dogs is now available through a service of Wisdom Panel&rsquo;s Mixed Breed Analysis. Many dog owners are curious to see what breeds make up their mutt. &ldquo;It might be interesting to explore,&rdquo; said a local pet owner. But the DNA testing can satisfy more than an owner's curiosity. It can also improve the dog&rsquo;s health.</span><a style="color: #0065a4; text-decoration: none;" href="http://www.katu.com/news/specialreports/50899702.html?video=YHI&amp;t=a" id="ctl00_ContentPlaceHolder1_dlArticlesAndNews_ctl00_hlMoreDetailsLink">- Click here for more details</a></span></p>]]></description>
            <guid>http://www.wisdompanel.com/blogs/news/discoveryourpetthroughdnatesting1.html</guid>
            <pubDate>Wed, 15 Jul 2009 23:30:56 -0400</pubDate>
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			<title>MixedBreed Dog Happiness</title>
			<author>Hugo</author>            <link>http://www.wisdompanel.com/blogs/wisdomtv/mixedbreeddoghappiness.html</link>
            <description><![CDATA[<p>
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            <guid>http://www.wisdompanel.com/blogs/wisdomtv/mixedbreeddoghappiness.html</guid>
            <pubDate>Sat, 27 Jun 2009 23:22:53 -0400</pubDate>
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			<title>Your Dog DNA Questions Answered</title>
			<author>Hugo</author>            <link>http://www.wisdompanel.com/blogs/news/yourdogdnaquestionsanswered.html</link>
            <description><![CDATA[<p><span style="font-family: Arial; font-size: 16px; border-collapse: collapse; color: #333333; line-height: 17px;">
<div style="font-family: Arial, Verdana; font-size: 16px; font-weight: bold; color: #0065a4;" id="articleTitle"><span style="color: #333333; font-weight: normal; font-size: 12px;"><span id="ctl00_ContentPlaceHolder1_dlArticlesAndNews_ctl02_lblAbstract">Good Morning America correspondent Dr. Marty Becker and Mars Veterinary Chief Geneticist Dr. Neale Fretwell explain how Wisdom Panel MX works and the benefits it has for mixed-breed dog owners.</span>&nbsp;<a style="color: #0065a4; text-decoration: none;" href="http://dogblog.dogster.com/2009/05/15/your-dog-dna-questions-answered-part-iii/" id="ctl00_ContentPlaceHolder1_dlArticlesAndNews_ctl02_hlMoreDetailsLink">- Click here for more details</a></span></div>
</span></p>]]></description>
            <guid>http://www.wisdompanel.com/blogs/news/yourdogdnaquestionsanswered.html</guid>
            <pubDate>Tue, 26 May 2009 23:32:46 -0400</pubDate>
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			<title>Wisdom Panel on Pet Talk Radio with Harrison Forbes</title>
			<author>Hugo</author>            <link>http://www.wisdompanel.com/blogs/news/wisdompanelonpettalkradiowithharrisonforbes.html</link>
            <description><![CDATA[<p><span style="font-family: Arial; font-size: 16px; border-collapse: collapse; color: #333333; line-height: 17px;">
<div style="font-family: Arial, Verdana; font-size: 16px; font-weight: bold; color: #0065a4;" id="articleTitle"><span style="color: #333333; font-weight: normal; font-size: 12px;"><span id="ctl00_ContentPlaceHolder1_dlArticlesAndNews_ctl01_lblAbstract">Good Morning America correspondent Dr. Marty Becker and Mars Veterinary Chief Geneticist Dr. Neale Fretwell explain how Wisdom Panel MX works and the benefits it has for mixed-breed dog owners. Listen 51:00 minutes in.&nbsp;</span><a style="color: #0065a4; text-decoration: none;" href="http://www.1260.am/programming/podcasts/popup/?ID=1749" id="ctl00_ContentPlaceHolder1_dlArticlesAndNews_ctl01_hlMoreDetailsLink">- Click here for more details</a></span></div>
</span></p>]]></description>
            <guid>http://www.wisdompanel.com/blogs/news/wisdompanelonpettalkradiowithharrisonforbes.html</guid>
            <pubDate>Tue, 26 May 2009 23:32:21 -0400</pubDate>
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			<title>CrossbreedDNA Test Now Available at More Than 800 Stores</title>
			<author>Hugo</author>            <link>http://www.wisdompanel.com/blogs/news/crossbreeddnatestnowavailableatmorethan800stores.html</link>
            <description><![CDATA[<p><span style="font-family: Arial; font-size: 16px; border-collapse: collapse; color: #333333; line-height: 17px;">
<div style="font-family: Arial, Verdana; font-size: 16px; font-weight: bold; color: #0065a4;" id="articleTitle"><span style="color: #333333; font-weight: normal; font-size: 12px;"><span id="ctl00_ContentPlaceHolder1_dlArticlesAndNews_ctl03_lblAbstract">K9 Magazine a "lifestyle magazine for modern, forward thinking dog lovers," reports on the Wisdom Panel MX test. "Just in time for National Pet Week (May 3 to 9)," the test "can open new windows for owners and veterinarians to better understand their pets and what kind of activity plans best suit an individual dog." Said Michael Price, General Manager for Mars Veterinary, "This test, now available at retail nationwide, offers mixed breed dog owners the unique opportunity to unlock the mystery behind their beloved mutts, which can ultimately strengthen the human-pet bond."</span>&nbsp;<a style="color: #0065a4; text-decoration: none;" href="http://www.dogmagazine.net/archives/2411/crossbreeddna-test-now-available-at-more-than-800/" id="ctl00_ContentPlaceHolder1_dlArticlesAndNews_ctl03_hlMoreDetailsLink">- Click here for more details</a></span></div>
</span></p>]]></description>
            <guid>http://www.wisdompanel.com/blogs/news/crossbreeddnatestnowavailableatmorethan800stores.html</guid>
            <pubDate>Thu, 07 May 2009 23:33:13 -0400</pubDate>
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			<title>WISDOM PANEL MX HELPS MIXED BREED DOGS TELL THEIR TALE</title>
			<author>Hugo</author>            <link>http://www.wisdompanel.com/blogs/news/wisdompanelmxhelpsmixedbreeddogstelltheirtale.html</link>
            <description><![CDATA[<img src="http://www.wisdompanel.com/images/bin/1668.jpg" border="0" align="right" style="margin:10px 0 10px 10px;" /><p><span style="font-family: Arial; font-size: 16px; border-collapse: collapse; color: #333333; line-height: 17px;">
<div style="font-family: Arial, Verdana; font-size: 16px; font-weight: bold; color: #0065a4;" id="articleTitle"><span style="color: #333333; font-weight: normal; font-size: 12px;"><span id="ctl00_ContentPlaceHolder1_dlArticlesAndNews_ctl04_lblAbstract">Leading Mixed-Breed DNA Test Now Available at More Than 800 U.S. PetSmart&reg; Stores Nationwide.</span>&nbsp;<a style="color: #0065a4; text-decoration: none;" href="http://newsroom.marssymbioscience.com/NewsRoomSystem/NewsRelease/Attachments/Articles/PetSmart%20Release%20for%20Web.pdf" id="ctl00_ContentPlaceHolder1_dlArticlesAndNews_ctl04_hlMoreDetailsLink">- Click here for more details</a></span></div>
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</span></p>]]></description>
            <guid>http://www.wisdompanel.com/blogs/news/wisdompanelmxhelpsmixedbreeddogstelltheirtale.html</guid>
            <pubDate>Tue, 05 May 2009 23:34:35 -0400</pubDate>
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			<title>New Doggie DNA Test</title>
			<author>Hugo</author>            <link>http://www.wisdompanel.com/blogs/wisdomtv/newdoggiednatest.html</link>
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            <guid>http://www.wisdompanel.com/blogs/wisdomtv/newdoggiednatest.html</guid>
            <pubDate>Sat, 28 Mar 2009 23:22:02 -0400</pubDate>
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