Wisdom Panel® Insights™ was featured on The Daily Buzz on-air "Pet Tips" segment on 1/3/2013
Wisdom Panel® Insights™ was featured on The Daily Buzz on-air "Pet Tips" segment on 1/3/13. The Daily Buzz is a nationally syndicated morning news program that is seen in 165+ cities, and did an amazing job delivering key messages and highlighting the benefits of dog DNA testing.
GIVE YOUR DOG (OR ITS OWNER) THE GIFT OF WISDOM THIS HOLIDAY
Get to Know Your Dog’s Family this Holiday Season with a Wisdom Panel® Best-in-Class Cheek Swab Doggie DNA Identification Test
Germantown, MD (September 17, 2012)There may be no greater love than that which you receive from man’s best friend. This holiday season, return the love by gifting your four-legged friend with a Wisdom Panel® dog DNA test, the most comprehensive range of mixed-breed cheek swab DNA tests on the market. The test results not only help explain his ancestry, but may also provide valuable insights to help you strengthen the bond with your canine companion.
Fetch a Free Gift with Every Purchase
Customers who purchase a Wisdom Panel Mixed Breed Insights, Purebred or Designer Dog test kit at www.wisdompanel.com between October 1 and December 31 can "fetch" a free collapsible travel dog water bowl worth $10 (while stocks last), plus a customized ancestry certificate featuring their dog’s photo (after uploading a photo of their dog to www.wisdompanel.com). All valid cheek swab samples mailed back to Wisdom Panel by November 28 will ensure guaranteed delivery of test results by December 22 so that the Ancestry Report and certificate will be waiting under the tree!...
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MARS VETERINARY, OWNER OF THE WISDOM PANEL® PRODUCT ANNOUNCES THE PURCHASE OF ASSETS RELATING TO THE CANINE HERITAGE™ MIXED BREED DOG DNA IDENTIFICATION PRODUCT
Germantown, MD (June 6, 2012) Mars Veterinary™ has acquired the Canine Heritage XL Breed Test product previously offered by Scidera Canine LLC in the canine DNA breed identification market. The acquisition stems in part from the resolution of a patent infringement suit brought by Mars associated with its Wisdom Panel® canine DNA breed identification product.
In order to ensure that customers who have purchased and submitted a Canine Heritage™ DNA test receive their results, Canine Heritage™ will coordinate processing the tests with Mars Veterinary™, the makers of Wisdom Panel® Family of Breed Identification tests, provided that the purchasers submit their dog's DNA swab within 90 days starting June 19, 2012...
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OPTIMAL SSELECTION™: NOVEL NEW DOG DNA TEST TURNS BREEDERS INTO GENETIC MATCHMAKERS
Germantown, Md. (October 17, 2011) – Dog breeders in the United States and abroad now have access to a first-of-its-kind tool that will help them make better educated decisions on optimal breeding matches based on science. Mars Veterinary, the global leader in canine genetic breed identification, announced today the introduction of Optimal Selection, a DNA test that is expected to help breeders avoid many health problems associated with inbreeding while still being able to select the physical and behavioral traits that are important to them...
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Mars Veterinary™ Expands Line of Dog DNA Tests to Cover Purebreds and Designer Dogs
Rockville, MD (August 31, 2011) – It may look like a purebred Labrador but is it really? Is your "Puggle" really bred from a first generation Beagle – or something that just resembles a Beagle? For curious owners who don’t have pedigree documents for their beloved dogs, two new DNA tests announced today can finally answer those nagging questions and may help them take better care of the health of their pets.
Mars Veterinary™, a global leader in pet care and canine genetic breed identification has expanded its range of dog DNA analysis products with two new one-of-a-kind genetic tests. Wisdom Panel® Purebred and Wisdom Panel Designer Dog certification tests can help satisfy owner curiosity and give them the knowledge to care for their specific dog type. The new tests, available online now at www.wisdompanel.com, evaluate the genetic patterns within a dog compared with the genetic signatures observed in Mars Veterinary’s database of known purebred dogs...
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BioPet and PetSafe Exit Canine DNA Breed Identification Market
Rockville, MD (August 15, 2011) – Mars, Inc., Fred Hutchinson Cancer Research Center, and Argus Genetics, LLC have entered into confidential settlement agreements with BioPet Vet Lab, Inc. and Radio Systems Corporation ("PetSafe"), regarding U.S. Patent No. 7,729,863. The ‘863 Patent outlines a process for canine breed identification testing and was granted on June 1, 2010. In December 2010, Mars filed patent infringement suits against BioPet and PetSafe, and against MMI Genomics, Inc. Following the issuance of a temporary restraining order by the court in the BioPet/PetSafe suit, in March 2011 the court preliminarily enjoined BioPet and PetSafe from continuing to infringe the ‘863 Patent by selling DNA breed identification products and associated services. BioPet and PetSafe have appealed the preliminary injunction; however, the preliminary injunction is currently in effect...
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MARS VETERINARY™ ASSERTS PATENT RIGHTS ON CANINE GENETICS IDENTIFICATION
Rockville, MD (June 23, 2011) – Mars Veterinary, makers of the Wisdom Panel® dog DNA tests has filed a patent infringement suit against BioPet Vet Lab and PetSafe and obtained a preliminary injunction prohibiting BioPet and PetSafe from selling their dog DNA breed identification kits.
Mars has been a leader in the development of dog breed identification services and is the exclusive licensee of a U.S. patent on the use of DNA markers to determine the breed heritage of mixed breed dogs (U.S. Patent 7,729,863). Its Wisdom Panel® canine DNA analyses are based on nearly a decade of extensive research, drawing from the expertise of leading scientists, veterinarians, universities and breed organizations throughout the world. This science has not only yielded the swab-based Wisdom Panel® Insights™, the most comprehensive swab product on the market, but also Wisdom Panel® Professional, the only blood-based canine DNA analysis available exclusively through veterinarians. Wisdom Panel® development included the analysis of more than 19 million DNA markers from more than 13,000 dogs, enabling the detection of breed composition of a mixed-breed dog with unprecedented accuracy...
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Results of Nation's First Ever Mutt Census Reveal Paw Print of Nation's Mixed Breed Population
While the results of the U.S. Census continue to roll out, the findings of a more pet-friendly version - the National Mutt Census - are released today. Launched in March 2010, the Mutt Census - conducted by Mars Veterinary, the leading authority in dog DNA analysis - took a paw print of America’s mixed breed population and aimed to help strengthen the pet-owner bond. Mixed breed dogs account for more than half (53 percent) of all pet dogs in the U.S. and until now, their breed makeup has been largely guesswork. The results are now in and the German Shepherd is officially the most common breed identified in America’s mutts.
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Wisdom Panel™ Insights - Fact Sheet
About half of the dog population in America is mixed breed, leaving many owners guessing the dog’s breed makeup and leaving important breed-specific information such as health, appearance and behavioral characteristics to speculation. While it is generally possible to deduce at least one breed based on appearance, most dogs are a mix of three or more breeds and the other breed characteristics often are not obvious. To help provide mixed breed dog owners with this important information, Mars Veterinary™ launched Wisdom Panel™ Insights; a DNA-based mixed breed analysis test for dogs.
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Mars Veterinary Offers "Insights" into Mixed-Breed Dogs
Where does Buddy get his curly tail from? Why does he love digging holes in the backyard? Could I be doing more to make him happier and healthier? Your dog may not be able to tell you the answers - but his DNA can. Wisdom Panel™ Insights, the most comprehensive mixed-breed cheek swab DNA test on the market, can help explain a mixed-breed dog’s ancestry.
The do-it-yourself doggie DNA test kit from Mars Veterinary™, an established name in canine genetic breed identification and a division of MARS® Incorporated - a global leader in pet care - is the result of advancements in canine genetic testing technology, making it possible for dog owners to access unrivaled breed detection inexpensively and conveniently.
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New Best-in-class Canine Genetics Test Offers Veterinarians Unprecedented Breed Detection and Accuracy
Wisdom Panel Professional is available exclusively through veterinary clinics and practices and with a small blood sample, it is capable of detecting more than 225 breeds, types and varieties that may be present in a mixed-breed dog with an unparalleled validated accuracy of 90 percent1. In addition, this new test provides veterinarians a yellow-flag health risk pre-screening on over a dozen of the most common inherited health conditions; and it can predict a dog’s adult genetic weight range -- important information for dog owners or perspective pet adopters.
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